Jenn Hay | Executive Coach & Strategic Consultant
I’m an executive coach and strategic consultant with over 20 years of experience leading high-performing teams across startups and Fortune 500 companies. With a career that’s spanned executive roles in both marketing and human resources, I bring a unique mix of business acumen, emotional intelligence, and people-first leadership to every engagement.
I’ve always been passionate about building collaborative cultures, developing strong leaders, and driving meaningful results. Over the years, I’ve led teams through acquisitions, brand transformations, and periods of rapid growth—while mentoring emerging leaders and coaching fellow executives through the challenges and opportunities that come with leadership.
As a certified executive and leadership coach (ACC, ICF) and EQ-i 2.0 / EQ 360 Certified Practitioner, I support clients in developing the leadership and management practices that create real impact—whether that’s building a high-performing team, navigating a career pivot, or learning how to lead more powerfully at work and at home.
My coaching is especially valuable for those looking to grow their leadership while staying grounded in what matters most—balancing ambition with well-being, and performance with presence.
In addition to coaching, I consult with organizations on HR strategy, organizational effectiveness, and customer experience transformation. I thrive in mission-driven environments and partner closely with leaders to align culture, talent, and strategy.
Above all, I’m known for being real, relational, and results-driven. If you're looking for a trusted partner to help you or your team grow with intention and impact, I’d love to connect.
Career Highlights
Associate Certified Coach (ACC), Leadership & Emotional Intelligence Coach
I'm proud to provide expert consulting services across HR, marketing, brand and customer experience strategies, as well as coaching, change transformation and organizational development. I am an Associate Certified Coach (ACC) with the International Coaching Federation (ICF), and completed my coaching certification through Adler Graduate Professional School.
I am also a Emotional Quotient Inventory Certified Practitioner (EQ-i 2.0 and EQ-i 360 Certification) from Multi-Health Systems Inc. The Emotional Quotient Inventory (EQ-i 2.0) is the world's leading measure of emotional intelligence, applying decades of research to support effective human performance and development. The EQ-i 2.0 is an online self-rating assessment tool, with the option of adding a multi-rater EQ 360. Reach out for more info!
Head of People & Culture, Fresh City Farms
Oversaw all aspects of People & Culture for a workforce of over 350 employees, across multiple locations. This includes employee experience, talent acquisition, talent management, compensation, coaching, training & development, Diversity, Equity & Inclusion, internal communications, and employee relations.
Head of Marketing & Customer Experience, Fresh City Farms
Led omni-channel strategies, brand strategy, acquisition, retention, lifecycle, media relations, and customer support across four brands. Under my leadership, we doubled average customer basket size via strategic lifecycle messaging, testing, and launching multiple new products sales channels and delivery options.
Director of Marketing, Capital One
Led marketing strategies for Canada Branded Cards, achieving record-breaking account bookings. Managed budgets, crisis management, and fostered team engagement. Delivered multi-channel marketing strategies for co-brand programs, generating incremental profits, and earning corporate recognition for people management.
Senior Marketing Manager, Partnerships, Capital One
Led the development and execution of multi-channel marketing strategies for all Canada Partnership co-brand programs, including: Costco, Hudson’s Bay, Delta Airlines and InterContinental Hotel. Groups.
Marketing Manager, Sponsorships, Capital One
Evaluated and implemented multiple national sponsorships and activations with Canadian curling and Just for Laughs, and developed integrated marketing launches for PayPass and the No Hassle Rewards Mastercard. Was the primary contact for all sponsorship partner relationships and directly managed the relationship with multiple advertising agencies.
Marketing Manager, CIBC
Partnered with the team at President’s Choice Financial (PCF) to drive omni-channel acquisition and retention campaigns across all PCF banking products.
Marketing Analyst, Sprint Canada
Developed, planned and executed multi-channel, segmented retention programs.
For a comprehensive overview of Jenn’s career experience, volunteer work, education, and certifications, please visit her LinkedIn profile.
Licenses & Certifications
