
I've spent more than 20 years helping businesses, teams and people grow.
My career has taken me from corporate leadership at Capital One to the fast pace of an entrepreneurial growth business at Fresh City, with leadership roles spanning Marketing, Customer Experience and Human Resources. Along the way, I've led through growth, acquisitions and organizational change, built high-performing teams and navigated the complexities of leadership firsthand.
Throughout it all, the work I've been most passionate about has always been the people work—developing leaders, building strong teams and helping talented people recognize what they're capable of.
Coaching became the natural evolution of my career.
Today, I bring that experience to my work as an executive coach, leadership facilitator and Executive Advisor with PEO Leadership. I understand the realities leaders face, but I also know there's rarely one right way to lead.
My role isn't to give you my answers. It's to help you find yours.
15+ Years Marketing and Customer Experience
Capital One, CIBC, Sprint Canada
5+ Years Marketing, Operations & Human Resources
Fresh City Farms, Mama Earth Organics
Leadership Development & Facilitation
JHCC, McLaughlin Mentoring, PEO Leadership
I believe great leadership starts with self-awareness.
Understanding your strengths. Recognizing your patterns. Knowing the impact you have on others. Being willing to get curious when something isn't working.
My coaching style is warm, candid and practical. I'll create space for reflection, but I'll also challenge you. We'll talk about what is happening at work—and when it's relevant, what is happening beyond it.
The goal isn't to become a different person. It's to become more intentional about how you show up.

Business & Leadership Experience
International Coaching Federation
Multi-Health Systems
Take Flight Learning
For a comprehensive overview of my career experience, volunteer work, education, and certifications, please visit my LinkedIn profile.
I'm also a wife, mom of two girls and someone who understands firsthand that leadership doesn't happen in isolation from the rest of life.
When I'm not coaching or facilitating, you'll usually find me with my family, cheering from the sidelines of one of my daughters' hockey games, working out, or spending time with the people who matter most to me.
That broader perspective shapes my work, too.
I believe we can be ambitious about our careers without losing sight of the lives we're building around them.

Whether you're looking for coaching for yourself or developing leaders across your organization, let's start with a conversation.
Jenn Hay Coaching & Consulting
Toronto, Ontario, Canada
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Lead Powerfully. Live Authentically.
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