Jenn Hay Coaching & Consulting

Jenn Hay Coaching & ConsultingJenn Hay Coaching & ConsultingJenn Hay Coaching & Consulting
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Jenn Hay Coaching & Consulting

Jenn Hay Coaching & ConsultingJenn Hay Coaching & ConsultingJenn Hay Coaching & Consulting
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Consulting

Strategic Support for Talent & Leadership Development

I bring over 20 years of executive and cross-functional leadership experience to my consulting work—focused on helping mission-driven organizations develop strong leaders, high-performing teams, and people-first cultures.


Throughout my career, I’ve worked with purpose-driven, challenger brands to drive transformation across marketing, customer experience, and HR. At Capital One, I spent over a decade in senior marketing roles. As Director of Marketing, I led integrated strategies across digital, social, print, and broadcast media—growing both customer and employer brand awareness, increasing acquisition, and deepening engagement.


At Fresh City, I initially joined as Head of Marketing & Customer Experience, where I led omni-channel strategies for acquisition, retention, and lifecycle marketing, while also playing a key role in the company’s growth through three acquisitions, multiple store launches, and the development of a new urban farm.


In early 2022, I stepped into the role of Head of Human Resources. This move allowed me to bring a strategic, business-minded approach to people and culture. I oversaw all aspects of HR—from internal communications and employee experience to union relations, total rewards, recruitment, and training. I also redesigned the company’s performance and talent management programs to better align with business priorities and support long-term growth.


During my time at Fresh City, I also served as a coach and strategic advisor to the senior leadership team—supporting executives through change, team development, and personal leadership growth.


Today, I partner with organizations to elevate their leadership, develop people strategies that align with their values, and create meaningful, measurable impact across teams.

Consulting Services

Leadership Development

Organizational Design & Effectiveness

Talent & Performance Management

Empowering leaders to build trust, inspire teams, and drive results through authentic, emotionally intelligent leadership. I help leaders at all levels strengthen their presence, communication, and strategic influence.

Talent & Performance Management

Organizational Design & Effectiveness

Talent & Performance Management

From attracting top talent to developing and retaining high performers, I support organizations in designing and implementing strategies that align people and performance with business outcomes.

Organizational Design & Effectiveness

Organizational Design & Effectiveness

Organizational Design & Effectiveness

Whether scaling, restructuring, or fine-tuning, I work with you to build fit-for-purpose organizational structures, workflows, and cultures that enable clarity, collaboration, and agility.

Transformation & Change Management

Organizational Design & Effectiveness

Organizational Design & Effectiveness

Guiding teams and organizations through change with clarity and compassion. I provide strategic and hands-on support to help leaders manage transitions, engage stakeholders, and sustain momentum.

Testimonials

Having Jenn as my leader and coach has been an experience of a lifetime. She quickly pivoted from Marketing and Business Integration into leading the entire HR & Culture function, and helped our team grow in ways I could have never imagined – all because of her compassionate coaching and leadership. Transitioning in this role came so natural to her because of her innate ability to be an incredible leader and the people-centric lens she has on all things, and overall brilliance! She is quick to identify obstacles and eager to be part of the solution, which she demonstrated over and over again during the time that we worked together. I owe a lot of what I am today as not only a leader, but also a peer and HR partner. 

- Olivia, Senior HR Manager

Jenn has been an incredible mentor, leader, and friend since we first began working together in 2018. Her ability to connect with people, and more importantly teach people how to connect with others, has had an immeasurable impact on our company culture, and on my own growth as a leader. As Fresh City has evolved over the years, Jenn has held more than a few titles, but none of those have ever properly captured the positive influence she has had on our people.

- Will, Director, Business Operations

Whip smart, innately compassionate, strategically minded, and always assuming positive intent! Jenn’ ability to influence and motivate goes well beyond her functional team into every layer of the org. Having seamlessly led Customer Experience, M&A integration, and then People & Culture in quick succession, nothing seems to faze this one. A maverick of the finest order, and a wonderful human all round!
Incredibly grateful to know her, partner with her, and learn from her! 

- Megha, CFO

Jenn has been quite simply a joy to work alongside. She shows up with positive intent and a can-do attitude every single day. She is humble and oozes integrity. I am a super fan!

Ran - CEO

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Jenn Hay Coaching & Consulting

Toronto, Ontario, Canada

jenn@jennhay.com

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