Consulting
Work Experience
I've built my career working for purpose-driven, challenger brands, focused on creating exceptional experiences, building brands, and deepening relationships. In my time at Capital One, I spent over a decade working in increasingly senior marketing roles. As Director of Marketing, I led the development of marketing strategies to reach consumers through digital, social, print and broadcast media, to grow both customer and employer brand awareness, drive account bookings and deepen customer relationships. In my time as Head of Marketing & Customer Experience at Fresh City, I was responsible for omni-channel strategies across acquisition, retention, lifecycle, customer & employer brand strategy, media relations, and customer success, both online and in-stores. I also played an integral role in supporting the company through three acquisitions, new store openings and the launch of a new urban farm. In early 2022, I jumped at the opportunity to lead people & culture as the Head of Human Resources at Fresh City. My move to HR leveraged my foundational skills to bring a very strategic, analytical, and business centric approach to the role, while overseeing all aspects of HR including internal communications, employee experience, creating and maintaining company policies, union relations, managing and expanding our benefits & perks, hiring new employees, developing training programs, and redefining both our performance and talent management programs.
Career Highlights
Associate Certified Coach (ACC), Leadership & Emotional Intelligence Coach
I'm proud to provide expert consulting services across HR, marketing, brand and customer experience strategies, as well as coaching, change transformation and organizational development. I am an Associate Certified Coach (ACC) with the International Coaching Federation (ICF), and completed my coaching certification through Adler Graduate Professional School.
I am also a Emotional Quotient Inventory Certified Practitioner (EQ-i 2.0 and EQ-i 360 Certification) from Multi-Health Systems Inc. The Emotional Quotient Inventory (EQ-i 2.0) is the world's leading measure of emotional intelligence, applying decades of research to support effective human performance and development. The EQ-i 2.0 is an online self-rating assessment tool, with the option of adding a multi-rater EQ 360. Reach out for more info!
Head of People & Culture, Fresh City Farms
Oversaw all aspects of People & Culture for a workforce of over 350 employees, across multiple locations. This includes employee experience, talent acquisition, talent management, compensation, coaching, training & development, Diversity, Equity & Inclusion, internal communications, and employee relations.
Head of Marketing & Customer Experience, Fresh City Farms
Led omni-channel strategies, brand strategy, acquisition, retention, lifecycle, media relations, and customer support across four brands. Under my leadership, we doubled average customer basket size via strategic lifecycle messaging, testing, and launching multiple new products sales channels and delivery options.
Director of Marketing, Capital One
Led marketing strategies for Canada Branded Cards, achieving record-breaking account bookings. Managed budgets, crisis management, and fostered team engagement. Delivered multi-channel marketing strategies for co-brand programs, generating incremental profits, and earning corporate recognition for people management.
Marketing Manager, Sponsorships, Capital One
Evaluated and implemented multiple national sponsorships and activations with Canadian curling and Just for Laughs, and developed integrated marketing launches for PayPass and the No Hassle Rewards Mastercard. Was the primary contact for all sponsorship partner relationships and directly managed the relationship with multiple advertising agencies.
Marketing Manager, CIBC
Partnered with the team at President’s Choice Financial (PCF) to drive omni-channel acquisition and retention campaigns across all PCF banking products.
For a comprehensive overview of Jenn’s career experience, volunteer work, education, and certifications, please visit her LinkedIn profile.